About Us


Self-Care is not Selfish.

The world is changing and today’s most desirable consumers realize that every choice they make impacts their own well-being and the health of the planet. 

We created well-social to bring select brands to this discerning audience in ways in which they can learn about the products, as well as the mindfulness behind the products. 

well-social levels the playing field for paradigm-shifting brands that don’t skimp on luxury and quality in the pursuit of sustainability and social consciousness.


Brands You Can Trust

All of our brands strive to meet these standards and we carefully curate only the best with you, and our planet, in mind.


  • working towards B-corporation status
  • Work against corruption in all forms, including extortion and bribery
  • Commitment to UN Global Goals
  • Diversity and inclusion


    • The United Nations Framework for Human Rights and Guiding Principles
    • Business Social Compliance Initiative
    • No child or forced labor
    • Reasonable working hours and fair pay policies


    • Water reduction policies
    • Recyclability of products, packaging and marketing materials
    • Alternatives to animal testing
    • Waste management systems


    • Percentage of profits given to charity
    • Supporting volunteering initiatives among employees
    • Investing in local communities


    • Product lifecycle management
    • Sharing economy business model
    • Circular economy

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    Meet the Founder, Hilary Vartanian

    Hilary is CEO and Founder of well-social—a Brand Discovery Platform for Sustainable Products that are Good for People and the Planet.

    Hilary has held corporate management positions at Time Inc., Meredith,Hearst, and Conde Nast and as the first female Vice President for Fortune Conferences where she led business development for the Fortune Global Forum, Fortune Most Powerful Women Summit,BrainstormTech, and other by-invitation-only Fortune 500 CEO events.

    In 2010 Hilary founded Meris Ventures--a management consultancy that develops best-in-class brand partnerships for organizations and cultural events worldwide. Clients include: The American Pavilion at the Cannes Film Festival, The Underline, Creative Capital, Luminary, andThe Hamptons International Film Festival.Meris Ventures has developed national and global projects for CBS,Inc. & Fast Company, Hightower Financial, TIGER 21, Latin Trade/Sino Americas Forum, ,The Gotham Awards, The NY Film Festival, SXSW, Sundance, The Toronto Film Festival, The Van Gogh Museum, and others.

    In philanthropy, Hilary led corporate development for two iconic film organizations--The Film Society of Lincoln Center and the Independent Filmmaker Project (IFP)Bloomberg Made in NY Media Center. Her Cannes Film Festival/Calvin Klein "Spotlight on Women Filmmakers" multi-year opening night event was featured in the 2013 HBO documentary"Seduced and Abandoned” narrated by Alec Baldwin.Hilary has served as a production executive on a number of feature films including Hide Your Smiling Faces/Daniel Radcliffe (World Premiere NYFF), Write When You GetWork/Emily Mortimer & Finn Wittrock (World Premiere SXSW) and Concussion (World Premiere Cannes Film Festival).

    Hilary is a graduate of the University of Colorado, Boulder.She is co-author of Peace Prayers(HarperCollins) and serves on the Parent Leadership Council of Camp Dudley, and University of Colorado Alumni Network. In 2018 she became a certified health coach which became the inspiration for well-social.