Self-Care is not Selfish.

The world is changing and today’s most desirable consumers realize that every choice they make impacts their own well-being and the health of the planet.

We created well-social to bring select brands to this discerning audience in ways in which they can learn about the products, as well as the mindfulness behind the products.

well-social levels the playing field for paradigm-shifting brands that don’t skimp on luxury and quality in the pursuit of sustainability and social consciousness.

  • Governance

    • Working towards B-corporation status

    • Work against corruption in all forms, including extortion and bribery

    • Commitment to UN Global GoalsDiversity and inclusion

  • Social Performance

    • The United Nations Framework for Human Rights and Guiding Principles

    • Business Social Compliance Initiative

    • No child or forced labor

    • Reasonable working hours and fair pay policies

  • Environmental Performance

    • Water reduction policiesRecyclability of products, packaging and marketing materials

    • Alternatives to animal testing

    • Waste management systems

  • Community Investment

    • Percentage of profits given to charity

    • Supporting volunteering initiatives among employees

    • Investing in local communities

  • Investment

    • Product lifecycle management

    • Sharing economy business model

    • Circular economy

Meet The Founder


Hilary Vartanian

Hilary has held corporate management positions at Time Inc., Meredith, Hearst, and Conde Nast and as the first female Vice President for Fortune Conferences where she led business development for the Fortune Global Forum, Fortune Most Powerful Women Summit,BrainstormTech, and other by-invitation-only Fortune 500 CEO events.
In 2010 Hilary founded Meris Ventures--a management consultancy that develops best-in-class brand partnerships for organizations and cultural events worldwide. Clients include: The American Pavilion at the Cannes Film Festival, The Underline, Creative Capital, Luminary, and The Hamptons International Film Festival.Meris Ventures has developed national and global projects for CBS,Inc. & Fast Company, Hightower Financial, TIGER 21, Latin Trade/Sino Americas Forum, ,The Gotham Awards, The NY Film Festival, SXSW, Sundance, The Toronto Film Festival, The Van Gogh Museum, and others
Hilary is a graduate of the University of Colorado, Boulder. She is co-author of Peace Prayers(HarperCollins) and serves on the Parent Leadership Council of Camp Dudley, and University of Colorado Alumni Network. In 2018 she became a certified health coach which became the inspiration for well-social.